Kia Demonstrates New Rear Occupant Alert System

September 12th, 2019 by

A video is now available demonstrating the Kia Rear Occupant Alert (ROA) system1 that is standard on all Telluride models.

As announced on September 4, 2019, Kia and members of the Alliance of Automobile Manufacturers and the Association of Global Automakers (representing a majority of automobile sales in the United States) have ratified a voluntary commitment to make rear seat occupant warning systems standard or available in most vehicles by 2025.

Kia Motors America is proud of its commitment to safety and fully supports the application of all available technology to preserve human life, says Michael Cole, chief operating officer, Kia Motors America. The deaths of children left in hot cars, of which there have been 41 this year and 891 between 1990 and 20182 are particularly heartbreaking. The Rear Occupant Alert (ROA) system that is standard on all Kia Telluride models is designed to help prevent future tragedies.

The ROA demonstration video is available to view and download at

1. Rear Occupant Alert is not a substitute for one’s attention and may not detect all movement within the vehicle. Always check the vehicle interior when exiting the vehicle.2. Data according to

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