J.D. Power U.S. Initial Quality Study Ranks Kia Motors as #1 Brand in Industry

June 30th, 2020 by

J.D. Power has named Kia Motors the number one brand in the industry and Kia has been recognized as the number one mass-market brand for the sixth year in a row. The Kia Forte, Kia Soul, and Kia Telluride each topped all of their respective segments.

Kia was ranked number one in the industry* by J.D. Power in the 2020 U.S. Initial Quality Study (IQS). Also, for the sixth consecutive year, Kia is the number one mass-market automotive brand. “An exceptional run,” said Dave Sargent, Vice President, Automotive Quality, J.D. Power.

Kia’s continued success in IQS was led by having two models, Forte and Soul, included among the top 10 vehicles in the industry. Kia also had segment-best performances from Forte (Compact Car), Sedona (Minivan), Sorento (Upper Midsize SUV) and Soul (Small SUV).

“Returning to number one in the industry and the top of J.D. Power’s U.S. Initial Quality Study among all mass-market brands for the sixth consecutive year is an enormous honor and a reminder to keep striving to be the best we can be,” said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America.

“With 4 segment winners – and 4 additional models ranking among the top three in their respective segments – Kia’s ‘Give It Everything’ brand philosophy continues to bear fruit in the extremely competitive automotive market.”

The annual report analyzed responses from 87,282 respondents with regards to 189 vehicle series across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance, and a broad range of quality issues reported by vehicle owners.

* Tied with Dodge.

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