Kia Motors Presents: The Features Film

August 24th, 2020 by

Kia Motors America’s Creative team has reinvented the process of showcasing a vehicle’s abilities and features by blurring the line between automotive content and Hollywood storytelling.

This epic adventure, entitled The Features Film, presents automotive content in a whole new genre and includes a virtual All-Stars list of Kia’s automotive talent.

Inspired by noir thrillers from Hollywood’s golden age, The Features Film follows the story of a young man with a heart of gold who got mixed up with the wrong crowd, eventually becoming a getaway driver for the mob.

Unfolding over the course of one night, our hero enlists eight A-List Kia models – Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento – to help him break free from the seedy underworld and turn his life around.

Making cameo appearances throughout the movie are available key features, with each playing a pivotal role and adding nuanced layers of convenience, safety, technology and comfort throughout the film, including:

  • Remote Start
  • Remote Climate Control
  • Rear Cross-Traffic Alert
  • Rear-Camera Display
  • Smart Trunk
  • Mood Lighting
  • Premium Audio Systems
  • Lane Keeping Assist
  • Long-Distance EV & Hybrid range
  • Cargo Space
  • Blind-Spot Collision-Avoidance Assist
  • 365-Turbocharged engines

The Features Film from Kia radically re-imagines what car feature videos can be. Produced by Kia’s creative agency of record, David&Goliath, these videos elevate the expected demonstrations by placing vehicle features at the heart of a high-octane action film.

By taking this unexpected approach, Kia made the feature-demo videos more engaging and highly watchable – yet still hard working enough to educate potential shoppers. The film is divided into a series of 13 individual :15-second pre-roll videos and is also available as a six-minute long form film that seamlessly takes the viewer on this cinematic journey.

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