Kia Motors Donates $1 Million to “Yards Against Homelessness” Charity Partners

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Sticking to its “Yards Against Homelessness” promise, Kia Motors America delivered two of three planned $1 million charitable donations. The donations went to Covenant House and StandUp for Kids.  A third donation to Positive Tomorrows will be made later this month.
 
Yards Against Homelessness was an extension of Kia’s “Give it Everything” brand personality and commitment to supporting and elevating America’s youth. Kia pledged to donate $1000 for every yard gained at the Super Bowl to three organizations dedicated to ending youth homelessness. Kia Motors decided to round the donations up to $1 million.
 
The initiative was inspired by running back Josh Jacobs, who starred in the 60-second Super Bowl spot and also experienced homelessness as a child growing up in Oklahoma.
 
“Covenant House, StandUp for Kids and Positive Tomorrows provide empowering and life-saving services and Kia is proud to present these important organizations with the funds generated by our Yards Against Homelessness initiative,” said Russell Wager, director, marketing operations, Kia Motors America. 
 
“While one million dollars is not enough to end the issue of youth homelessness, it represents a positive step towards the solution. With the homeless youth population in the U.S. estimated at a staggering 4.2 million, it is vital that we do all we can to help end this crisis once and for all.”
Categories: Charity
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