Kia Seltos Super Bowl Campaign to Fight Youth Homelessness

For their upcoming Super Bowl campaign, Kia Motors has teamed up with standout rookie running back, Josh Jacobs, to introduce the all new 2021 Kia Seltos and shed light on the issue of youth homelessness.
The campaign is called “Tough Never Quits” and it shows Jacobs driving the 2021 Kia Seltos SUV through his home state of Oklahoma, reflecting on a much more difficult time in his life. He sees his younger self running to football practice and he gives him a word of advice, “Push yourself to be someone and I promise someday you will.”
Josh Jacobs went from homelessness in middle school to football stardom at 21. “Given the struggles I faced growing up and Kia’s commitment to helping put an end to the homeless crisis facing America’s youth, it was an easy yes when I was asked to participate in the campaign,” said Jacobs. 
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“The all-new Seltos is a powerful addition to Kia’s roster of tough and ready SUVs, and the idea behind ‘Tough Never Quits’ perfectly encapsulates what both Josh and Kia are all about,” said Russell Wager, Director of Marketing Operations at Kia.
Jacobs’ story inspired Kia Motors to create the Yards Against Homelessness initiative, an extension of the brand’s “Give it Everything” personality. Yards Against Homelessness is a plan to continue to support and elevate America’s youth. For every yard gained during the big game, Kia’s “Yards Against Homelessness” initiative will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness. The three charity partners are Covenant House, Positive Tomorrows, and StandUp for Kids. 
Categories: Charity, Seltos, SUV
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