Kia Donates $1 Million to the Fight Against Youth Homelessness

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Before the Super Bowl, Kia Motors pledged to donate $1,000 for every yard gained during the game to three charities focused on fighting youth homelessness. During the big game, a total of 748 yards were gained and Kia decided to round their donation up to $1 million. The three charities that will be sharing the donation are Covenant House, Positive Tomorrows, and StandUp for Kids.
This donation is part of Kia’s “Yards Against Homelessness” charitable initiative which was inspired by Josh Jacobs, professional running back who starred in Kia’s Super Bowl commercial, “Tough Never Quits,” featuring the all new 2021 Kia Seltos
“One million dollars certainly won’t solve youth homelessness, but it’s a start,” said Russell Wager, director, marketing operations, Kia Motors America. “Kia was honored to share Josh Jacobs’ inspirational story on advertising’s biggest stage, and the increased Yards Against Homelessness donation reflects Kia’s commitment to America’s youth and our admiration for those who give it everything in pursuit of their dreams.”
Until February 16th, people are encouraged to donate to join Josh Jacobs and Kia Motors in the fight against youth homelessness. To do so, people can text HOME to 41444 and donate. “Yards Against Homelessness” continues Kia’s efforts to support and elevate America’s Youth following the creation of “The Great Unknowns” scholarship last year.
Categories: Charity
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