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Kia Intends to be the First Brand to Launch a Super Bowl Commercial on Facebook Messenger

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On the verge of making its eighth straight appearance in the big game, Kia Motors has announced plans to debut the brand’s Super Bowl commercial on the NiroBot for Messenger on Wednesday, Feb. 1. Starring actress Melissa McCarthy, the ad is the centerpiece of a multi-faceted marketing campaign for the all-new 2017 Niro which blends crossover style and utility with exceptional fuel economy of up to 50 mpg combined for the FE trim.  

“With its advanced technology

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Melissa McCarthy Provides the Voiceover in Ads for Kia’s Newest Hybrid Vehicle

Fresh off receiving a Guinness World Record title for the lowest fuel consumption driving across the USA from coast to coast (hybrid car), the all-new 2017 Kia Niro makes its television debut this week with two 15-second spots narrated by Melissa McCarthy. The spots are the first broadcast components of a multi-channel marketing campaign that will expand in the coming weeks, including an original 60-second spot set to air during Super Bowl LI and starring…

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Kia Launches Interactive "NiroBot" in Facebook Messenger

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To promote the launch of the new 2017 Kia Niro hybrid crossover, Kia Motor Company has launched a bot in the Facebook Messenger app, appropriately called "NiroBot," to deliver instant access to comprehensive product information for the all-new 2017 Niro which is scheduled to begin arriving in showrooms soon.

The NiroBot chat experience features full screen galleries, guided vehicle discovery, expansive technical knowledge, step-by-step tutorials, test drive scheduling and more.

“The all-new Niro is like nothing else on the road today, and

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